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isPartOf:"Journal of advertising research"
~isPartOf:"Discussion paper / Tinbergen Institute"
~isPartOf:"Human resource development international : enhancing performance, learning and integrity"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Gleichgeschlechtliche Liebe"
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Homosexuality
8
Homosexualität
8
Advertising
4
Werbung
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Consumer behaviour
3
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Journal of advertising research
Discussion paper / Tinbergen Institute
Human resource development international : enhancing performance, learning and integrity
Review of Economics of the Household
16
Human relations
7
Journal of labor research
7
Journal of vocational behavior
7
The international journal of human resource management
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Work, employment and society : a journal of the British Sociological Association
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International journal of manpower
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
Does depicting gay couples in ads influence behavioral intentions? : how appeal for ads with gay models can drive intentions to purchase and recommend
Bond, Bradley J.
;
Farrell, Justine Rapp
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 208-221
Persistent link: https://www.econbiz.de/10012293509
Saved in:
2
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
Saved in:
3
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
4
Going global : professional mobility and concerns for LGBT workers
Gedro, Julie
;
Mizzi, Robert C.
;
Rocco, Tonette S.
;
Loo, …
- In:
Human resource development international : enhancing …
16
(
2013
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10010125944
Saved in:
5
Responding to "gay men and masculinity" : further considerations
Gedro, Julie
- In:
Human resource development international : enhancing …
16
(
2013
)
1
,
pp. 128-131
Persistent link: https://www.econbiz.de/10009719115
Saved in:
6
Risky business : gay identity disclosure in a masculinized industry
Collins, Joshua C.
;
Callahan, Jamie L.
- In:
Human resource development international : enhancing …
15
(
2012
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10009658617
Saved in:
7
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
8
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
Saved in:
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