//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"Farsi un'idea"
~subject:"Markenführung"
~subject:"Perception"
~subject:"Sportler"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports event"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Perception
Sportler
Sport event
11
Sportveranstaltung
11
Advertising effects
5
Werbewirkung
5
Sponsoring
4
Sponsorship
4
USA
4
United States
4
Advertising
3
Fernsehwerbung
3
Football
3
Fußball
3
Television advertising
3
Werbung
3
Athletes
2
Internet marketing
2
Online-Marketing
2
Aktienindex
1
Aktienmarkt
1
Brand management
1
Capital market returns
1
Cognition
1
Consumer behaviour
1
Consumers
1
Ereignisstudie
1
Event study
1
Kapitalmarktrendite
1
Kognition
1
Konsumentenverhalten
1
Neuroscience
1
Neurowissenschaften
1
Social Web
1
Social web
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports economics
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Italian
1
Author
All
Close, Angeline
1
Cornwell, T. Bettina
1
Corsi, Armando Maria
1
Goldstein, Andrea
1
Lacey, Russell
1
Mazodier, Marc
1
Mori, Keiya
1
Morino, Tatsuaki
1
Quester, Pascale G.
1
Takeda, Fumiko
1
more ...
less ...
Published in...
All
Journal of advertising research
Farsi un'idea
European Sport management quarterly : ESMQ
14
International journal of sports marketing & sponsorship
11
Journal of sports economics
10
International journal of sport management and marketing : IJSMM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Sport management review
8
International journal of sport finance
5
Journal of business research : JBR
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
New horizons in the economics of sport
4
Tourism management : research, policies, practice
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
International journal of event and festival management
3
Journal of business strategy
3
Journal of strategic marketing
3
Applied economics
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Edward Elgar E-Book Archive
2
Hamburg contemporary economic discussions
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
Journal of vacation marketing : an international journal
2
A Council on Foreign Relations books
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Brand management ; Vol. 4
1
Compact guides
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper series / IZA
1
Eastern economic journal : EEJ
1
Econometrics : open access journal
1
Economic research
1
Economic, educational, and touristic development in Asia
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of marketing : EJM
1
IMA journal of management mathematics
1
IZA Discussion Paper
1
International journal of applied management science
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Il potere del pallone : economia e politica del calcio globale
Goldstein, Andrea
-
2022
Persistent link: https://www.econbiz.de/10012487480
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
Saved in:
4
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->