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isPartOf:"Journal of advertising research"
~isPartOf:"Farsi un'idea"
~subject:"Perception"
~subject:"Sportler"
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Journal of advertising research
Farsi un'idea
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New horizons in the economics of sport
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1
Il potere del pallone : economia e politica del calcio globale
Goldstein, Andrea
-
2022
Persistent link: https://www.econbiz.de/10012487480
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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