//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~isPartOf:"Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Hirnforschung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Neuroscience
18
Neurowissenschaften
18
Advertising effects
7
Werbewirkung
7
Advertising
6
Werbung
6
Emotion
5
Fernsehwerbung
4
Organizational behaviour
4
Television advertising
4
Verhalten in Organisationen
4
Internet marketing
3
Neuromarketing
3
Online-Marketing
3
organizational neuroscience
3
Consumer behaviour
2
Forschung
2
Konsumentenverhalten
2
Measurement
2
Messung
2
Organisationsforschung
2
Organizational research
2
Research
2
fMRI
2
low power
2
Australia
1
Australien
1
Benutzerschnittstelle
1
Biometrics
1
Biometrie
1
Cognition
1
Digital media
1
Digitale Medien
1
Erfolgsfaktor
1
Fernsehnutzung
1
Gender
1
Geschlecht
1
Kognition
1
Macht
1
Management
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Becker, William J.
2
Kennedy, Rachel
2
Amarantini, David
1
Ashkanasy, Neal M.
1
Batagelj, Zenel
1
Bellman, Steven
1
Boorman, Luke
1
Ciceri, Andrea
1
Clark, Kimberly Rose
1
Clement, Jesper
1
Coleman, Joshua T.
1
Cropanzano, Russell
1
Deitz, George D.
1
Droulers, Olivier
1
Gabrielli, Giorgio
1
Garcia-Garcia, Manuel
1
Goodrich, Kendall
1
Hier, James
1
Huang, Jianping
1
Husić-Mehmedović, Melika
1
Jacobs, Devra
1
Jordan, Peter
1
Kolar, Tomaž
1
Lajante, Mathieu M. P.
1
Larguinat, Laurent
1
Leslie, Kenneth Raj
1
Levine, Brian
1
Lindebaum, Dirk
1
McColl, Bruce
1
Millward, Emilia
1
Morris, Jon D.
1
Nenycz-Thiel, Magda
1
Nield, Geoffrey E.
1
Niven, Karen
1
Northover, Haydn
1
Omeragić, Ismir
1
Peasley, Michael C.
1
Phillips, Joan M.
1
Pynta, Peter
1
Reynolds, Thomas J.
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Lecture Notes in Information Systems and Organisation
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
3
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
3
Edward Elgar E-Book Archive
3
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
2
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
3
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
4
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
5
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
6
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
7
Assumptions beyond the science : encouraging cautious conclusions about functional magnetic resonance imaging research on organizational behavior
Niven, Karen
;
Boorman, Luke
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10011568854
Saved in:
8
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
9
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
10
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->