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isPartOf:"Journal of advertising research"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~subject:"Emotion"
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Neuroscience
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Neurowissenschaften
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Advertising effects
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6
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Journal of advertising research
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of business ethics : JOBE
3
Decision making in behavioral strategy
2
Journal of business strategy
2
Journal of retailing and consumer services
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
SpringerLink / Bücher
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
AMS review : official publication of the Academy of Marketing Science
1
Academic journal of economic studies
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
EBSCOhost eBook Collection
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
Economics, management and financial markets
1
Emotion, cognition, and their marvellous interplay in managerial decision-making
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European journal of marketing
1
Handbook of developments in consumer behaviour
1
Ilmenauer Schriften zur Betriebswirtschaftslehre
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and decision making : IJMDM
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of euromarketing
1
Journal of management : JOM
1
Journal of management information systems : JMIS
1
Journal of management inquiry
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Long range planning : LRP ; international journal of strategic management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
5
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date (oldest first)
1
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
2
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
3
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
4
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
5
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
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