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isPartOf:"Journal of advertising research"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Consumer behaviour"
~subject:"Sportler"
~subject:"Stock market"
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Consumer behaviour
Sportler
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Sport event
86
Sportveranstaltung
86
Sportmarketing
46
Sports marketing
46
Konsumentenverhalten
34
Professional sports
30
Profisport
30
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26
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Shapiro, Stephen L.
4
Chan-Olmsted, Sylvia M.
2
Drayer, Joris
2
Dwyer, Brendan
2
Funk, Daniel C.
2
Greenwell, Chris
2
Greenwell, T. Christopher
2
Larkin, Ben
2
Lee, Joon Sung
2
Li, Bo
2
Popp, Nels
2
Rocha, Claudio
2
Simmons, Jason M.
2
Abril Barrie, Carmen
1
Armstrong, Ketra L.
1
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1
Baker, Thomas A., III.
1
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1
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1
Beaton, Anthony A.
1
Bernthal, Matthew J.
1
Boyle, Brett
1
Bradish, Cheri L.
1
Braunstein-Minkove, Jessica R.
1
Brownlee, Eric
1
Buning, Richard J.
1
Byon, Kevin K.
1
Chen, Chen-Yueh
1
Choi, Wanyong
1
Cianfrone, Beth A.
1
Cobbs, Joe
1
Filo, Kevin
1
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1
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1
Heere, Bob
1
Hwang, Yongjin
1
Inoue, Yuhei
1
Jang, Wonseok
1
Kaefer, Frederick
1
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1
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Journal of advertising research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
31
European Sport management quarterly : ESMQ
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
International journal of sports marketing & sponsorship
25
International journal of sport management and marketing : IJSMM
23
International journal of sport finance
19
Sport management review
17
Journal of business research : JBR
11
Tourism management : research, policies, practice
7
Applied economics letters
6
International journal of event and festival management
6
Applied economics
5
Journal of travel and tourism marketing
5
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
4
European journal of marketing : EJM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
New horizons in the economics of sport
4
Sport, Business and Management : an international journal ; SBM
4
Behavioural sports economics : a research companion
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Edward Elgar E-Book Archive
2
Faculty research series / Holy Cross, Economics and Accounting
2
Gabler Research / Event- und Impaktforschung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of brand management : an international journal
2
Tourism economics : the business and finance of tourism and recreation
2
Working paper / University of Alberta, Faculty of Arts, Department of Economics
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
A Council on Foreign Relations books
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
3
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
4
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
5
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
6
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
7
Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
8
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
9
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
10
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
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