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isPartOf:"Journal of advertising research"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Markenimage"
~subject:"Sponsorship"
~subject:"Sportmarketing"
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Markenimage
Sponsorship
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Sport event
86
Sportveranstaltung
86
Sports marketing
46
Consumer behaviour
34
Konsumentenverhalten
34
Professional sports
30
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Lacey, Russell
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Lee, Joon Sung
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Popp, Nels
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Rocha, Claudio
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Journal of advertising research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
37
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
European Sport management quarterly : ESMQ
32
Sport management review
24
Journal of business research : JBR
17
Journal of sports economics
15
International journal of sport finance
14
Sport, Business and Management : an international journal ; SBM
10
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
International journal of event and festival management
4
Journal of travel and tourism marketing
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
SpringerLink / Bücher
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Applied economics
3
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
International journal of enterprise network management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of hospitality marketing & management
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Marketing intelligence & planning
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Business horizons
2
European journal of operational research : EJOR
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
54
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
7
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
8
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
9
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
10
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
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