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isPartOf:"Journal of advertising research"
~person:"Zhao, Xinshu"
~subject:"Advertising effects"
~subject:"Perception"
~subject:"Sportmarketing"
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
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How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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