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isPartOf:"Journal of advertising research"
~subject:"Australien"
~subject:"Comparison"
~subject:"Neurowissenschaften"
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Australien
Comparison
Neurowissenschaften
Fernsehwerbung
74
Television advertising
74
Advertising effects
36
Werbewirkung
36
USA
25
United States
25
Media usage
9
Mediennutzung
9
Fernsehprogramm
8
Television programme
8
Brand management
7
Consumer behaviour
7
Emotion
7
Konsumentenverhalten
7
Markenführung
7
Australia
6
Fernsehnutzung
6
Internet marketing
6
Online-Marketing
6
Television usage
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Neuroscience
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Vergleich
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Biometrics
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Biometrie
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Großbritannien
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Measurement
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Media mix
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Messung
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Product Placement
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Product placement
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Bellman, Steven
2
Dix, Stephen Richard
2
Varan, Duane
2
Amarantini, David
1
Bakir, Aysen
1
Beal, Virginia
1
Collins, Martin
1
Cunningham, Isabella
1
Davtyan, Davit
1
Dennis, Donald Miller
1
Droulers, Olivier
1
Ewing, Michael
1
Gray, David Michael
1
Haddad, Hanadi
1
Jacobs, Devra
1
Jedidi, Kamel
1
Kennedy, Rachel
1
Lajante, Mathieu M. P.
1
Larguinat, Laurent
1
Levine, Brian
1
McColl, Bruce
1
Morris, Jon D.
1
Nenycz-Thiel, Magda
1
Newstead, Kate
1
Phau, Ian
1
Romaniuk, Jenni
1
Rule, Randall
1
Schmitt, Bernd
1
Sharp, Byron
1
Shen, Feng
1
Siefert, Caleb
1
Steele, Audrey
1
Stewart, Kristin
1
Zarantonello, Lia
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal : a journal of the American Economic Association
1
Discussion paper / Centre for Economic Policy Research
1
European journal of marketing : EJM
1
IIMB management review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing research : JMR
1
Marketing intelligence & planning
1
NET Institute Working Paper
1
The Routledge companion to advertising and promotional culture
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The interface of business and culture
1
The journal of current research in global business : JCRGB
1
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ECONIS (ZBW)
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1
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
2
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
3
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
4
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
5
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
6
How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
Saved in:
7
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
8
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
9
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
10
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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