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isPartOf:"Journal of advertising research"
~subject:"Fußball"
~subject:"Sportler"
~subject:"Stock index"
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Journal of advertising research
Journal of sports economics
60
International journal of sport finance
26
European Sport management quarterly : ESMQ
21
Journal of sport management : the official journal of the North American Society of Sport Management
19
Sport management review
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
International journal of sport management and marketing : IJSMM
17
Applied economics letters
11
International journal of sports marketing & sponsorship
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Tourism management : research, policies, practice
9
African journal of business and economic research : AJBER
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Discussion paper series / IZA
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Event- und Impaktforschung
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Faculty research series / Holy Cross, Economics and Accounting
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European journal of operational research : EJOR
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Hamburg contemporary economic discussions
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IZA Discussion Paper
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Sport, Business and Management : an international journal ; SBM
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Journal of business research : JBR
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European journal of marketing : EJM
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International journal of forecasting
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New horizons in the economics of sport
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Research
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SpringerLink / Bücher
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Working papers in economics and statistics
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Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
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Higher School of Economics Research Paper
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Springer eBook Collection
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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A modern guide to sports economics
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CentER Discussion Paper Series
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Covid economics : vetted and real-time papers
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ECONIS (ZBW)
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1
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
2
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
3
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
4
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
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