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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Creativity and innovation management"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Markenführung"
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Journal of business economics : JBE
Creativity and innovation management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of brand management : an international journal
12
The journal of product & brand management
8
Journal of business research : JBR
5
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International journal of retail & distribution management
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Amfiteatru economic : an economic and business research periodical
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International journal of product development : IJPD
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of fashion marketing and management
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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The international review of retail, distribution and consumer research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
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Administrative science quarterly : ASQ
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Beiträge zum Produkt-Marketing
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Beiträge zur Sensorik im Marketing
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Birkhäuser Generalstandingorder
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Boston U. School of Management Research Paper
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Brand the Future : systematische Markenentwicklung im B2B
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California management review
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Columbia Business School Research Paper
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Corporate reputation review : an international journal
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Design management : exploring fieldwork and applications
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Design thinking : integrating innovation, customer experience and brand value
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When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
2
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
3
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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