The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Tatiana M. Fajardo, Jiao Zhang, Michael Tsiros
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Fajardo, Tatiana M. ; Zhang, Jiao ; Tsiros, Michael |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 4, p. 549-566
|
| Subject: | risk perceptions | motivated processing | visual design | branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734548