Consumers' value perception and value construction : the case of bottled water in the Middle East
Soad A. Almeshal and Abdullah M. Alhidari
| Year of publication: |
November-December 2018
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| Authors: | Almeshal, Soad A. ; Alhidari, Abdullah M. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 8, p. 982-998
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| Subject: | Value creation | product design | brand trust | social media e-WOM | perceived value | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenwert | Customer value | Betriebliche Wertschöpfung | Mittlerer Osten | Middle East | Produktgestaltung | Product design | Markenimage | Brand image | Markenführung | Brand management | Wahrnehmung | Perception | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2018.1458676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965139