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isPartOf:"Journal of business economics : JBE"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing mix"
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Marketing management
282
Marketingmanagement
282
Business-to-business marketing
84
B-to-B-Marketing
83
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
53
Beziehungsmarketing
51
Relationship marketing
51
Innovation
47
Firm performance
45
Unternehmenserfolg
44
Theory
28
Theorie
27
Strategic management
26
Strategisches Management
26
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23
Innovationsmanagement
23
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Resource-based view
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Ressourcenorientierter Ansatz
21
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Dynamic capabilities
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Internet marketing
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Online-Marketing
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KMU
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279
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Aufsatz in Zeitschrift
Article in journal
282
Collection of articles of several authors
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4
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Parvinen, Petri
5
Agnihotri, Raj
4
Eggert, Andreas
4
Hruschka, Harald
4
Kindström, Daniel
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Haas, Alexander
3
Herrmann, Andreas
3
Jaakkola, Elina
3
Lie, Po-Chien
3
Mu, Jifeng
3
O'Cass, Aron
3
Paswan, Audhesh
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Pei, Zhi
3
Slater, Stanley F.
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Albers, Sönke
2
Auh, Seigyoung
2
Bauer, Hans H.
2
Beverland, Michael B.
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Cadogan, John W.
2
Calantone, Roger J.
2
Chen, Annie Huiling
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Duan, Yanqing
2
Eng, Teck Yong
2
Friend, Scott B.
2
Geersbro, Jens
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Journal of business economics : JBE
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
319
Journal of strategic marketing
185
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of retailing
31
Journal of business-to-business marketing
30
Marketing theory
30
International journal of internet marketing and advertising : IJIMA
29
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ECONIS (ZBW)
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51
Market-shaping strategies : a conceptual framework for generating market outcomes
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 254-266
Persistent link: https://www.econbiz.de/10013194583
Saved in:
52
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
53
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
54
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
55
The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman
;
Cao, Guangming
;
Duan, Yanqing
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
Saved in:
56
Exploring proactive market strategies
Brege, Harald
;
Kindström, Daniel
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 75-88
Persistent link: https://www.econbiz.de/10012162463
Saved in:
57
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
58
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
59
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
60
Marketing ecosystem : an outside-in view for sustainable advantage
Zhang, Jonathan Z.
;
Watson, George F., IV.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 287-304
Persistent link: https://www.econbiz.de/10012285367
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