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isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing research : JMR"
~person:"Morwitz, Vicki G."
~person:"Orlitzky, Marc"
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Journal of business ethics : JOBE
Journal of marketing research : JMR
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ECONIS (ZBW)
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How cognitive neuroscience informs a subjectivist-evolutionary explanation of business ethics
Orlitzky, Marc
- In:
Journal of business ethics : JOBE
144
(
2017
)
4
,
pp. 717-732
Persistent link: https://www.econbiz.de/10011757557
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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