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isPartOf:"Journal of business research : JBR"
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~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
468
Relationship marketing
468
Consumer behaviour
283
Konsumentenverhalten
283
Brand management
115
Markenführung
115
Customer satisfaction
102
Kundenzufriedenheit
102
Social Web
86
Social web
86
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82
Service quality
82
Brand image
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Markenimage
81
Customer integration
76
Kundenintegration
75
Lieferantenmanagement
64
Supplier relationship management
64
Internet marketing
63
Online-Marketing
63
Brand
61
Markenartikel
57
Customer value
38
Innovation
38
Kundenwert
38
Marketing management
38
Social media
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Einzelhandel
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Retail trade
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Beschwerdemanagement
32
Complaint management
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B-to-B-Marketing
31
Business-to-business marketing
31
Emotion
31
Online retailing
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Online-Handel
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38
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Kim, Kyung Hoon
2
Kim, Sang Jin
2
Sousa, Rui
2
Adams, Pamela
1
Ahmed, Zafar U.
1
Akter, Shahriar
1
Alvarez-Milán, Agarzelim
1
Arslanagic-Kalajdzic, Maja
1
Barnes, Stuart J.
1
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Benedettini, Ornella
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Bodas Freitas, Isabel Maria
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Castell, Carolin
1
Chowdhury, Ilma Nur
1
Chung, Jaiho
1
Cristofaro, Matteo
1
Crittenden, Victoria Lynn
1
Dang, Anh
1
Eggers, Fabian
1
Exprúa, José
1
Faroque, Anisur Rahman
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Felix, Reto
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Fu, Xiaorong
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1
Goad, Emily A.
1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
27
SpringerLink / Bücher
21
Journal of retailing and consumer services
18
Journal of strategic marketing
16
The journal of business & industrial marketing
12
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
11
Business horizons
8
Springer eBook Collection / Business and Economics
8
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of retailing
7
The journal of product & brand management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International review on public and non-profit marketing
6
Journal of business-to-business marketing
6
International journal of hospitality management
5
Journal of international marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international trade & commerce
4
Journal of marketing analytics : JMA
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of marketing for higher education
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The journal of brand management : an international journal
4
The marketing review
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific business review
3
European management journal
3
Handbook of research on customer engagement
3
International journal of contemporary hospitality management
3
International journal of economic perspectives : IJEP
3
Journal of business ethics : JOBE
3
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ECONIS (ZBW)
38
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1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
4
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
5
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
6
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
7
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
8
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
9
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
10
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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