Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Anouk de Regt, Kirk Plangger, Stuart J. Barnes
| Year of publication: |
2021
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|---|---|
| Authors: | Regt, Anouk de ; Plangger, Kirk ; Barnes, Stuart J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 513-522
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| Subject: | Branding campaigns | Customer advocacy | Customer brand engagement (CBE) | Narrative customer experiences | Social presence | Virtual Reality (VR) marketing | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663249