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isPartOf:"Journal of business research : JBR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
3
Controlling
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European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Betriebswirtschaft München
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Handbook of strategic account management : a comprehensive resource
1
International journal of business excellence : IJBEX
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International journal of logistics : research and applications
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Journal of Asian finance, economics and business : JAFEB
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Journal of business market management : JBM
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Journal of business-to-business marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
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2
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
Saved in:
3
Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.
;
Curasi, Carolyn Folkman
;
Boles, James S.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
Saved in:
4
The effect of buyer behaviors on preferred customer status and access to supplier technological innovation : an empirical study of supplier perceptions
Ellis, Scott C.
;
Henke, John W.
;
Kull, Thomas J.
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1259-1269
Persistent link: https://www.econbiz.de/10009699338
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