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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
~subject:"Theorie"
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Beziehungsmarketing
Marketing management
Theorie
Product quality
82
Produktqualität
82
Theory
33
Consumer behaviour
27
Konsumentenverhalten
27
Dienstleistungsqualität
13
Service quality
13
Preismanagement
12
Pricing strategy
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Signalling
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Asymmetric information
8
Asymmetrische Information
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Brand management
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Markenführung
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Price
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Advertising
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Brand
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Brand image
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Markenartikel
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Markenimage
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Preis
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Relationship marketing
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Werbung
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Customer satisfaction
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Innovation
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Kundenzufriedenheit
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Quality management
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Qualitätsmanagement
6
Competition
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Corporate reputation
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Firmenimage
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Product differentiation
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Produktdifferenzierung
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Viral marketing
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Virales Marketing
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Bagwell, Kyle
2
Garella, Paolo G.
2
Pandelaere, Mario
2
Peitz, Martin
2
Acquila-Natale, Emiliano
1
Balaji, M. S.
1
Barigozzi, Francesca
1
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1
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1
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1
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El Hedhli, Kamel
1
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1
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1
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1
Gabszewicz, Jean Jaskold
1
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1
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1
Grilo, Isabel
1
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1
Hay, Donald A.
1
Hernández-García, José M.
1
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1
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Iglesias-Pradas, Santiago
1
Iyer, Ganesh
1
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1
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1
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1
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
Economics letters
61
International journal of industrial organization
54
NBER working paper series
51
International journal of production research
49
Discussion paper / Centre for Economic Policy Research
48
NBER Working Paper
48
Working paper / National Bureau of Economic Research, Inc.
47
International journal of production economics
44
European journal of operational research : EJOR
42
The journal of industrial economics
37
The Rand journal of economics
35
CESifo working papers
33
Journal of economics
30
Journal of international economics
29
American journal of agricultural economics
27
International economic review
25
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
25
Journal of economic behavior & organization : JEBO
23
Europäische Hochschulschriften / 5
22
Discussion paper / Tinbergen Institute
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
European economic review : EER
20
Journal of institutional and theoretical economics : JITE
20
Discussion paper
19
Economic inquiry : journal of the Western Economic Association International
18
The American economic review
17
International journal of quality & reliability management
16
Applied economics
15
Bulletin of economic research
15
The economic journal : the journal of the Royal Economic Society
15
The review of economic studies
15
Working paper
15
CESifo Working Paper Series
14
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
14
Journal of regulatory economics
14
The Canadian journal of economics
14
CORE discussion paper : DP
13
Gabler Edition Wissenschaft
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ECONIS (ZBW)
43
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
3
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
4
A theory of maximalist luxury
Liu, Zhenqi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 284-323
Persistent link: https://www.econbiz.de/10013185710
Saved in:
5
Location, location...mailing location? : the impact of address as a signal
Johnson, Clark D.
;
Bauer, Brittney C.
;
Kelting, Katie
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 326-337
Persistent link: https://www.econbiz.de/10012494460
Saved in:
6
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
7
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
Saved in:
8
The majority premium : competence inferences derived from majority consumption
Ziano, Ignazio
;
Pandelaere, Mario
- In:
Journal of business research : JBR
92
(
2018
),
pp. 339-349
Persistent link: https://www.econbiz.de/10011925486
Saved in:
9
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
10
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
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