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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~subject:"Cultural identity"
~subject:"SME"
~subject:"Strategic management"
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Cultural identity
SME
Strategic management
International marketing
213
Internationales Marketing
213
Consumer behaviour
61
Konsumentenverhalten
61
Globalisierung
36
Globalization
36
Welt
34
World
34
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Cleveland, Mark
4
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3
Laroche, Michel
3
Javalgi, Rajshekhar G.
2
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2
Manrai, Ajay K.
2
Martin, Silvia L.
2
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2
Teng, Lefa
2
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1
Adeola, Ogechi
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Culpan, Refik
1
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1
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1
Homer, Pamela Miles
1
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1
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Journal of business research : JBR
Journal of global marketing
International marketing review
35
Journal of international marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
11
European journal of international management : EJIM
9
International business review : the official journal of the European International Business Academy
9
Handbook of research on international advertising
8
Journal of international consumer marketing
8
European journal of marketing : EJM
7
The journal of business & industrial marketing
7
SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
Journal of international entrepreneurship
5
The journal of brand management : an international journal
5
International journal of export marketing
4
Journal of euromarketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
Management international review : mir ; journal of international business
4
Small business economics : an entrepreneurship journal
4
Springer eBook Collection
4
Anxieties and management responses in international business
3
Cross-cultural and critical perspectives on brands
3
International business and economics research journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of internet marketing and advertising : IJIMA
3
International journal of management and economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Journal of Islamic marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of world business : JWB
3
Marketing management : a cultural perspective
3
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ECONIS (ZBW)
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1
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
4
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
5
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
6
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
7
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
8
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
9
Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario
- In:
Journal of business research : JBR
136
(
2021
),
pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
Saved in:
10
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
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