//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theory
Sales promotion
78
Verkaufsförderung
78
Consumer behaviour
40
Konsumentenverhalten
40
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Retail trade
14
Advertising effects
13
Werbewirkung
13
Brand management
10
Markenführung
10
Marketing management
10
Marketingmanagement
10
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Ladengestaltung
6
Low-cost strategy
6
Niedrigpreisstrategie
6
Rabatt
6
Rebate
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Werbung
6
Bibliometrics
5
Bibliometrie
5
Einzelhandelspreis
5
Online retailing
5
Online-Handel
5
Prospect Theory
5
Prospect theory
5
Retail price
5
Theorie
5
Brand
4
Brand image
4
Internet marketing
4
Kaufentscheidung
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Baskin, Ernest
1
Cheng, Andong
1
Chung, Yuho
1
Cui, Geng
1
Dong, Xiaodan
1
Jiraporn, Napatsorn
1
Lin, Chien-Wei
1
Makienko, Igor
1
Mantrala, Murali K.
1
Peng, Ling
1
Rai, Dipankar
1
Swain, Scott D.
1
Weathers, Danny
1
Zhang, Yihao
1
Zhang, Zelin
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Gabler Edition Wissenschaft
6
European journal of operational research : EJOR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
Journal of retailing and consumer services
4
Quantitative marketing and economics : QME
4
American journal of agricultural economics
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of retailing
3
Journal of the Operational Research Society : OR
3
Marketing : ZFP ; journal of research and management
3
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing : EJM
2
Handelsforschung
2
International journal of industrial organization
2
Marketing letters : a journal of research in marketing
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
SFB 649 discussion paper
2
4OR : a quarterly journal of operations research
1
Agribusiness : an internat. journal
1
Agricultural economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Beiträge der Fachhochschule für Wirtschaft
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Birkbeck working papers in economics and finance : BWPEF
1
CARESS working paper
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Channel strategies and marketing mix in a connected world
1
DIW Berlin Discussion Paper
1
Decision sciences : DS
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Discussion paper / Department of Economics, Colgate University
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
2
The impact of scheduling styles on time-limited promotions : the moderating role of redemption frames
Rai, Dipankar
;
Lin, Chien-Wei
;
Jiraporn, Napatsorn
- In:
Journal of business research : JBR
135
(
2021
),
pp. 774-786
Persistent link: https://www.econbiz.de/10012648017
Saved in:
3
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
4
Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
5
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->