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isPartOf:"Journal of business research : JBR"
~person:"Al Zagir, Nadia"
~person:"Spielmann, Nathalie"
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Al Zagir, Nadia
Spielmann, Nathalie
Balmer, John M.T.
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ECONIS (ZBW)
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Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
2
Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
121
(
2020
),
pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
Saved in:
3
Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels
;
Jones, Richard
;
Al Zagir, Nadia
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
Saved in:
4
Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
Saved in:
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