Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system"
Year of publication: |
January 2017
|
---|---|
Authors: | Kozinets, Robert V. |
Other Persons: | Kornum, Niels (contributor) ; Jones, Richard (contributor) ; Al Zagir, Nadia (contributor) ; Anthoni, Kristine (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 441-442
|
Subject: | Brands | Ecosystem | Identity | Networks | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture |
-
Kuchmaner, Christina A., (2019)
-
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R., (2016)
-
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine, (2017)
- More ...
-
Kornum, Niels, (2017)
-
Transmedia consumption experiences: consuming and co-creating interrelated stories across media
Ilhan, Behice E., (2011)
-
Three types of firm-related online communities
Kornum, Niels, (2008)
- More ...