The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Christina A. Kuchmaner & Jennifer Wiggins & Pamela E. Grimm
| Year of publication: |
2019
|
|---|---|
| Authors: | Kuchmaner, Christina A. ; Johnson, Jennifer Wiggins ; Grimm, Pamela E. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 129-143
|
| Subject: | Virtual networks | Network centrality | Network density | Brand community | Online brand community | Psychological ownership | Brand transgressions | Brand punishing behaviors | Brand helping behaviors | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060950