Do I seem real to you? The role of external audiences in the consumption‐driven self‐authentication process
| Year of publication: |
2020
|
|---|---|
| Authors: | Kuchmaner, Christina A. ; Wiggins, Jennifer |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 2 (29.09.), p. 487-498
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1878 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012406573