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isPartOf:"Journal of business research : JBR"
~person:"Ferguson, Jodie L."
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
B-to-B-Marketing
2
Business-to-business marketing
2
Supplier relationship management
2
Advertising
1
Advertising effects
1
Affect
1
Age effects
1
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1
B2B advertising
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Brand
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Brand image
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Brand mandate
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Business-to-Business (B2B)
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Consumer behaviour
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Endorser effects
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Experiment
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Eye tracking
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Gender
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Gerechtigkeit
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Geschlecht
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Justice
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KMU
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Konsumentenverhalten
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Markenartikel
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Partitioned pricing
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Perception
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Preis
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Preismanagement
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Price
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Price fairness
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Pricing strategy
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SME
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Small- and medium-sized enterprise (SME)
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Ferguson, Jodie L.
Sharma, Piyush
7
Vrontis, Demetris
4
Zaefarian, Ghasem
4
Baraldi, Enrico
3
Dong, Maggie Chuoyan
3
Liu, Yi
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Mora Cortez, Roberto
3
Naudé, Peter
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Parida, Vinit
3
Su, Chenting
3
Bag, Surajit
2
Biemans, Wim
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Biggemann, Sergio
2
Boyd, D. Eric
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Brown, Brian P.
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Cavusgil, Erin
2
Chang, Woojung
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Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
Collins, Brian J.
2
Coote, Leonard V.
2
Cui, Victor
2
Ehret, Michael
2
Gligor, David M.
2
Gupta, Shivam
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Hao, Andy
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Harrison, Debbie
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Henneberg, Stephan
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Hermes, Jan
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Jiang, Yan
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Johnston, Wesley J.
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Kashyap, Vishal
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Kindström, Daniel
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Kingshott, Russel P. J.
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Kohtamäki, Marko
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
2
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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