Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Jodie L. Ferguson, Ph.D., Associate Professor of Marketing, Brian P. Brown, Ph.D., Associate Professor of Marketing, Wesley J. Johnston, Professor of Marketing, Director
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Ferguson, Jodie L. ; Brown, Brian P. ; Johnston, Wesley J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 72.2017, p. 80-92
|
| Subject: | Affect | Brand mandate | Partitioned pricing | Price fairness | Small- and medium-sized enterprise (SME) | Business-to-Business (B2B) | KMU | SME | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand | Markenführung | Brand management | Gerechtigkeit | Justice | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645485