Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
Jodie L. Ferguson; Brian P. Brown
| Year of publication: |
2012
|
|---|---|
| Authors: | Ferguson, Jodie L. ; Brown, Brian P. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 5, p. 391-404
|
| Subject: | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | Ressourcenabhängigkeits-Ansatz | Resource dependence approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511235