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isPartOf:"Journal of business research : JBR"
~subject:"Asymmetrische Information"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Asymmetrische Information
Marketing management
Marketingmanagement
Theorie
Product quality
39
Produktqualität
39
Consumer behaviour
22
Konsumentenverhalten
22
Dienstleistungsqualität
12
Service quality
12
Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
Relationship marketing
6
Signalling
6
Theory
6
Asymmetric information
5
Quality management
5
Qualitätsmanagement
5
Viral marketing
5
Virales Marketing
5
Corporate reputation
4
Firmenimage
4
Innovation
4
Preismanagement
4
Price
4
Pricing strategy
4
Social Web
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Bewertung
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Evaluation
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Pandelaere, Mario
2
Banerjee, Somak
1
Bauer, Brittney C.
1
Biswas, Abhijit
1
Chebat, Jean-Charles
1
Chen, Hao
1
Deeds, David L.
1
Dutta, Sujay
1
El Hedhli, Kamel
1
Guizzardi, Andrea
1
Hultman, Magnus
1
Izquierdo, Luis R.
1
Izquierdo, Segismundo S.
1
Jankuhn, Nicolas
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1
Johnson, Clark D.
1
Kelting, Katie
1
Liu, Huimin
1
Manes, Eran
1
Mariani, Marcello M.
1
Mostaghel, Rana
1
Mukherjee, Sudipta
1
Oghazi, Pejvak
1
Parida, Vinit
1
Patel, Pankaj C.
1
Pemer, Frida
1
Qureshi, Israr
1
Ren, Yi
1
Sim, Woojong
1
Sivakumar, K.
1
Skjølsvik, Tale
1
Stacchini, Annalisa
1
Tchetchik, Anat
1
Wang, Taiyuan
1
Wang, Xin
1
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Journal of business research : JBR
Economics letters
60
International journal of industrial organization
57
NBER working paper series
52
Discussion paper / Centre for Economic Policy Research
51
International journal of production research
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
48
European journal of operational research : EJOR
45
International journal of production economics
42
CESifo working papers
37
The journal of industrial economics
37
The Rand journal of economics
35
Journal of economics
32
American journal of agricultural economics
29
Journal of international economics
29
Journal of economics & management strategy : JEMS
28
International economic review
25
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
25
Europäische Hochschulschriften / 5
24
Journal of economic behavior & organization : JEBO
24
Discussion paper / Tinbergen Institute
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
European economic review : EER
21
Journal of institutional and theoretical economics : JITE
20
Discussion paper
19
Economic inquiry : journal of the Western Economic Association International
18
The American economic review
17
Applied economics
16
The economic journal : the journal of the Royal Economic Society
16
Working paper
16
Bulletin of economic research
15
CESifo Working Paper Series
15
International journal of quality & reliability management
15
The review of economic studies
15
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
14
Journal of regulatory economics
14
The Canadian journal of economics
14
CORE discussion paper : DP
13
Journal of political economy
13
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ECONIS (ZBW)
13
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
3
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
4
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
5
Location, location...mailing location? : the impact of address as a signal
Johnson, Clark D.
;
Bauer, Brittney C.
;
Kelting, Katie
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 326-337
Persistent link: https://www.econbiz.de/10012494460
Saved in:
6
How do technology ventures signal IPO quality? : a configurational approach
Wang, Taiyuan
;
Qureshi, Israr
;
Deeds, David L.
;
Ren, Yi
- In:
Journal of business research : JBR
99
(
2019
),
pp. 105-114
Persistent link: https://www.econbiz.de/10012023572
Saved in:
7
Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana
;
Oghazi, Pejvak
;
Patel, Pankaj C.
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
Saved in:
8
The cues that matter : screening for quality signals in the ex ante phase of buying professional services
Pemer, Frida
;
Skjølsvik, Tale
- In:
Journal of business research : JBR
98
(
2019
),
pp. 352-365
Persistent link: https://www.econbiz.de/10012007250
Saved in:
9
The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran
;
Tchetchik, Anat
- In:
Journal of business research : JBR
85
(
2018
),
pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
Saved in:
10
The majority premium : competence inferences derived from majority consumption
Ziano, Ignazio
;
Pandelaere, Mario
- In:
Journal of business research : JBR
92
(
2018
),
pp. 339-349
Persistent link: https://www.econbiz.de/10011925486
Saved in:
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