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isPartOf:"Journal of business research : JBR"
~subject:"Brand"
~subject:"Marketingmanagement"
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Brand
Marketingmanagement
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Brand management
132
Markenführung
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Ko, Eunju
3
Aiello, Gaetano
2
Andreini, Daniela
2
Calantone, Roger J.
2
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2
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2
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1
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
78
The journal of product & brand management
72
The journal of brand management : an international journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of strategic marketing
37
European journal of marketing : EJM
30
The journal of business & industrial marketing
30
SpringerLink / Bücher
26
Cogent business & management
23
Marketing intelligence & planning
23
Asia Pacific journal of marketing and logistics
21
International journal of hospitality management
21
Psychology & marketing
20
Journal of the Academy of Marketing Science
19
Business horizons
18
International journal of contemporary hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of promotion management : innovations in planning and applied research
14
Journal of retailing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing management : MM
13
International review on public and non-profit marketing
12
Journal of hospitality marketing & management
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Gabler Edition Wissenschaft
11
Journal of business-to-business marketing
11
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of service management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing
10
Global business review
10
International journal of electronic customer relationship management : IJECRM
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
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ECONIS (ZBW)
114
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1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
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pp. 1-
Persistent link: https://www.econbiz.de/10013490615
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