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isPartOf:"Journal of business research : JBR"
~subject:"Cultural identity"
~subject:"Globalisierung"
~subject:"SME"
~subject:"Strategic management"
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Cultural identity
Globalisierung
SME
Strategic management
International marketing
102
Internationales Marketing
102
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
24
Markenführung
24
Marketing management
23
Marketingmanagement
23
Globalization
20
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15
Kulturelle Identität
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Welt
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Laroche, Michel
8
Cleveland, Mark
4
Bartikowski, Boris
3
Teng, Lefa
3
Javalgi, Rajshekhar G.
2
Martin, Silvia L.
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Boso, Nathaniel
1
Bresciani, Stefano
1
Cadogan, John W.
1
Calvo-Mora Schmidt, Arturo
1
Campos-García, Irene
1
Cardinali, Silvio
1
Carter, Leanne
1
Cedrola, Elena
1
Cheetham, Fiona
1
Choi, Yung Kyun
1
Cui, Charles Chi
1
Culpan, Refik
1
D'Alessandro, Steven
1
Das, Manish
1
Debnath, Nirmalya
1
Ding, Yuan
1
Doherty, Anne Marie
1
Elia, Stefano
1
Gellatly, Lauren
1
Giarratana, Marco
1
Giuffrida, Maria
1
Gnizy, Itzhak
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Griffith, David A.
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Hoque, Mohammad Tayeenul
1
Hultman, Magnus
1
Ibarra-Cantu, Cecilia
1
Iveson, Abbie
1
Jebarajakirthy, Charles
1
Kalai, Anjana
1
Kunz, Werner
1
Lages, Luis Filipe
1
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Global Marketing Conference <2012, Seoul>
1
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Journal of business research : JBR
International marketing review
43
Journal of global marketing
36
Journal of international marketing
34
SpringerLink / Bücher
14
Journal of international consumer marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International business review : the official journal of the European International Business Academy
11
European journal of international management : EJIM
9
Handbook of research on international advertising
8
Management international review : mir ; journal of international business
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Effects of globalization on the firm
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
6
Journal of euromarketing
6
Journal of international entrepreneurship
6
Research handbook on export marketing
6
International journal of export marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 1
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of world business : JWB
5
The journal of brand management : an international journal
5
Best practices in international marketing
4
Cross-cultural and critical perspectives on brands
4
Europäische Hochschulschriften / 5
4
International business and economics research journal
4
International journal of advertising : the quarterly review of marketing communications
4
International marketing ; Vol. 2
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing in the new global order : challenges and opportunities
4
Small business economics : an entrepreneurship journal
4
Springer eBook Collection
4
The global market : developing a strategy to manage across borders
4
The journal of services marketing
4
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ECONIS (ZBW)
43
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1
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
4
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
5
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
6
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
7
Resources and digital export : an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce
Elia, Stefano
;
Giuffrida, Maria
;
Mariani, Marcello M.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 158-169
Persistent link: https://www.econbiz.de/10012581694
Saved in:
8
Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario
- In:
Journal of business research : JBR
136
(
2021
),
pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
Saved in:
9
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
10
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
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