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isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
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Search: subject_exact:"Identität einer Person"
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Markenartikel
Personality psychology
227
Persönlichkeitspsychologie
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Consumer behaviour
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Journal of business research : JBR
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5
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Branded lives : the production and consumption of meaning at work
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Central European business review : CEBR
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ECONIS (ZBW)
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1
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
2
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
3
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
4
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
5
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
6
Power distance belief and brand personality evaluations
Wang, Xuehua
;
Wang, Xiaoyu
;
Fang, Xiang
;
Jiang, Qingyun
- In:
Journal of business research : JBR
84
(
2018
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
Saved in:
7
Trait transference from brands to individuals : the impact of brand-behavior congruency
Jerónim, Rita
;
Ramo, Tânia
;
Ferreira, Mário B.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011869525
Saved in:
8
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
9
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
10
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
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