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isPartOf:"Journal of business-to-business marketing"
~person:"Anisimova, Tatiana"
~person:"Lichtenthal, J. David"
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Anisimova, Tatiana
Lichtenthal, J. David
Katrichis, Jerome M.
5
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4
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Lichtenthal, …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
Saved in:
2
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
3
A bibliometric analysis of the first 25 years of the Journal of Business-to-Business Marketing
Valenzuela-Fernandez, Leslier
;
Merigo, Jose Maria
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10012196269
Saved in:
4
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
5
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
6
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
7
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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