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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Web 2.0"
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Social Web
145
Social web
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Internet marketing
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Online-Marketing
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Law, Chun Hung Roberts
5
Schuckert, Markus
4
Ford, Dianne P.
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3
Mason, Robert M.
3
Argyris, Young Anna
2
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Journal of consumer behaviour : an international research review
Journal of organizational computing and electronic commerce
Journal of travel and tourism marketing
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
166
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
Springer eBook Collection
87
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of advertising research
54
HMD : Praxis der Wirtschaftsinformatik
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
145
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Gursoy, Dogan
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 322-343
Persistent link: https://www.econbiz.de/10014513645
Saved in:
3
What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach
Shahhosseini, Mansour
;
Nasr, Arash Khalili
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10014513662
Saved in:
4
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
5
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
6
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
7
How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
3/4
,
pp. 175-195
Persistent link: https://www.econbiz.de/10014322400
Saved in:
8
Motivations behind posting travel pictures for status : developing and testing the Conspicuous Consumption Posting Scale (CCPS)
Russell, Zachary A.
;
Boley, B. Bynum
;
Woosnam, Kyle M.
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
6
,
pp. 555-569
Persistent link: https://www.econbiz.de/10014234595
Saved in:
9
The bright and dark of consumers’ online brand defending behaviors : exploring their enablers, realization, and impacts
Au, Cheuk Hang
;
Ho, Kevin K. W.
;
Law, Kris M. Y.
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
3
,
pp. 171-191
Persistent link: https://www.econbiz.de/10012804369
Saved in:
10
How event information is trusted and shared on social media : a uses and gratification perspective
Kim, Sung-Eun
;
Kim, Hyelin
;
Lee, Samuel
- In:
Journal of travel and tourism marketing
38
(
2021
)
5
,
pp. 444-460
Persistent link: https://www.econbiz.de/10012607330
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