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isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Computerspiel"
~subject:"Purchase decision"
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Search: subject_exact:"Werbewirkungsforschung"
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Purchase decision
Advertising effects
23
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Consumer behaviour
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Journal of consumer behaviour : an international research review
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
6
Journal of advertising research
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Application of gaming in new media marketing
4
International journal of internet marketing and advertising : IJIMA
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cutting edge international research
3
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Advertising, promotion, and new media
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Breaking new ground in theory and practice
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Engaging consumers through branded entertainment and convergent media
2
ISM working paper
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ISM working paper / ISM, International School of Management
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Innovatives Markenmanagement
2
Journal of Indian business research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of electronic commerce research : JECR
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Reihe: Marketing : MAR
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Advertising in new formats and media : current research and implications for marketers
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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American economic journal : a journal of the American Economic Association
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Asia Pacific journal of marketing and logistics
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British journal of management
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Markt : international journal of marketing
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Electronic commerce research
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ECONIS (ZBW)
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1
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
3
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
4
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
5
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
6
Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping
Jai, Tun-Min
;
O'Boyle, Michael W.
;
Fang, Dan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 342-350
Persistent link: https://www.econbiz.de/10010517312
Saved in:
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