Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Year of publication: |
November-December 2016
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Authors: | Naderer, Brigitte ; Matthes, Jörg ; Mestas, Manina |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 6, p. 580-588
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Subject: | Werbewirkung | Advertising effects | Computerspiel | Video game | Kinder | Children | Konsumentenverhalten | Consumer behaviour |
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