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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Business Analytics"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business Analytics
Customer Experience : Forum Dienstleistungsmanagement
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"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Jiewen Hong
;
Chang, Hannah H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1392-1411
Persistent link: https://www.econbiz.de/10010526528
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