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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Business horizons"
~subject:"Beziehungsmarketing"
~subject:"Intellectual property rights"
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Beziehungsmarketing
Intellectual property rights
Brand
64
Markenartikel
64
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
32
Markenführung
32
Brand image
19
Markenimage
19
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10
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10
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8
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5
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5
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Brand extension
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3
Luxusgüter
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Markenrecht
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Marketing
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Product counterfeiting
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12
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Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Brick, Danielle J.
1
Brito, Eliane P. Z.
1
Cao, Jia Jocelyn
1
Castaño, Raquel
1
Chartrand, Tanya L.
1
Chaudhry, Peggy E.
1
Cordell, Victor V.
1
De Beer, Jeremy
1
Eisingerich, Andreas B
1
Fitzsimons, Gavan J.
1
Fitzsimons, Gràinne M.
1
Friedman, Ana
1
Gelb, Betsy D.
1
Gillingwater, Richard
1
Grammich, Clifford A.
1
Hanna, Richard
1
Kumar, Minu
1
McCarthy, Ian P.
1
Merlo, Omar
1
Mills, Adam J.
1
Montgomery, Nicole Votolato
1
Morris, Bruce
1
Noble, Charles H.
1
Peters, Jonathan R.
1
Portal, Sivan
1
Raju, Sekar
1
Reimann, Martin
1
Rios, Sandra
1
Robson, Karen
1
Rosenthal, Benjamin
1
Unnava, H. Rao
1
Weidner, Kelly
1
Wilson, Jeremy M.
1
Zimmerman, Alan S.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business horizons
The journal of product & brand management
69
Journal of business research : JBR
67
The journal of brand management : an international journal
63
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing
7
Journal of service management
7
SpringerLink / Bücher
7
Journal of international consumer marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
12
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
3
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
4
Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Saved in:
5
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
6
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
7
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
8
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
9
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
10
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
Saved in:
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