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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"European journal of marketing"
~subject:"Product information"
~subject:"Zufriedenheit"
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Zufriedenheit
Brand
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
European journal of marketing
Journal of business research : JBR
5
Psychology & marketing
5
Corporate governance : international journal of business in society
2
The journal of consumer marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Employer branding for competitive advantage : models and implementation strategies
1
Ethical branding and marketing : cases and lessons
1
European management review : EMR
1
Food policy : economics planning and politics of food and agriculture
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Frontiers of business research in China : selected publications from Chinese universities
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International journal of bank marketing
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International journal of consumer studies
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Journal of business economics and management
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Journal of consumer behaviour
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of international trade & commerce
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Schriftenreihe Schwerpunkt Marketing
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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SpringerLink / Bücher
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The journal of asset management
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The journal of brand management : an international journal
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The service industries journal
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ECONIS (ZBW)
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1
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
2
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
3
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
4
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
5
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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