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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Information systems research : ISR"
~subject:"Brand image"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
Saved in:
2
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
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