On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Kenneth C. Herbst; Eli J. Finkel; David Allan; Gráinne M. Fitzsimons
| Year of publication: |
2012
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|---|---|
| Authors: | Herbst, Kenneth C. ; Finkel, Eli J. ; Allan, David ; Fitzsimons, Gráinne M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 5, p. 909-919
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| Subject: | Werbung | Advertising | Produktinformation | Product information | Produkthaftung | Product liability | Verbraucherschutz | Consumer protection | Werbewirkung | Advertising effects | Markenimage | Brand image | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Nordamerika | North America |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501082