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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~subject:"Product information"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
Schriftenreihe Schwerpunkt Marketing
Food policy : economics planning and politics of food and agriculture
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco
;
Velasco, Alexandra
- In:
Journal of business research : JBR
101
(
2019
),
pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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2
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
3
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
4
Fehler des Quellengedächtnisses : theoretische Grundlagen und empirische Erkenntnisse
Schnitzer, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003722642
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