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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
~subject:"Einzelhandel"
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Advertising
Einzelhandel
Brand
73
Markenartikel
73
Consumer behaviour
65
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65
Brand image
36
Brand management
36
Markenführung
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12
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Herrmann, Jean-Luc
2
Andrade, Eduardo B.
1
Beneke, Justin
1
Corneille, Olivier
1
Cui, Annie Peng
1
Dalton, Amy N.
1
Dianoux, Christian
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Donovan, Karen Russo
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Fitzgerald, M. Paula
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Kacha, Mathieu
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Levy, Shalom
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of retailing and consumer services
46
Journal of business research : JBR
24
Journal of retailing
17
The journal of product & brand management
13
Journal of advertising research
12
European journal of operational research : EJOR
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
10
International journal of retail & distribution management
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The international review of retail, distribution and consumer research
9
The journal of brand management : an international journal
9
Journal of marketing communications
8
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
7
International journal of production economics
7
European journal of marketing : EJM
6
Transportation research / E : an international journal
6
International journal of retail and distribution management
5
Report / Marketing Science Institute
5
SpringerLink / Bücher
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of agricultural & food industrial organization
4
Journal of euromarketing
4
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Psychology & marketing
4
Review of marketing science
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Business history
3
European review of agricultural economics : ERAE
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of production research
3
Journal of advertising : official publication of the American Academy of Advertising
3
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ECONIS (ZBW)
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1
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
2
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
3
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
4
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
5
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
6
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
7
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
8
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
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