Extended self : implications for country-of-origin
Annie Peng Cui, M. Paula Fitzgerald and Karen Russo Donovan
| Year of publication: |
2014
|
|---|---|
| Authors: | Cui, Annie Peng ; Fitzgerald, M. Paula ; Donovan, Karen Russo |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 4, p. 312-321
|
| Subject: | Retail | Loyalty | South Africa | Store image | Price | Brand | Private label | Südafrika | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Handelsmarke | Store brand | Beziehungsmarketing | Relationship marketing | Markenartikel | Einzelhandelspreis | Retail price | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416682