Determinants of private label purchase in food category : role of product, consumer and store factors
S. Jayakrishnan, Rekha D. Chikhalkar and Ranjan Chaudhuri
| Year of publication: |
2016
|
|---|---|
| Authors: | Jayakrishnan, S. ; Chikhalkar, Rekha D. ; Chaudhuri, Ranjan |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 9.2015/2016, 2, p. 93-119
|
| Subject: | private labels | store brands | price | perceived quality | store image | value consciousness | product familiarity | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel | Brand | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Warenkennzeichnung | Product labelling | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725371