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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising"
~subject:"Decision"
~subject:"Markenführung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
235
The journal of brand management : an international journal
229
The journal of product & brand management
194
Journal of retailing and consumer services
140
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
32
Journal of marketing
30
International journal of hospitality management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
European journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
27
Brands and branding
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
Business horizons
25
Journal of fashion marketing and management
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of market research
20
International marketing review
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
14
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14
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
7
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
8
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
9
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
10
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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