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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising effects"
~subject:"Preismanagement"
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Advertising effects
Preismanagement
Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
5
Werbung
5
1985
3
1986
3
Hörfunkwerbung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Radio advertising
3
Emotion
2
Fernsehen
2
Information behaviour
2
Informationsverhalten
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Pricing strategy
2
Product design
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Produktgestaltung
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Promotional materials
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Television
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USA
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United States
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Werbemittel
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Backwaren
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Bakery product
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Brand image
1
Consumer goods marketing
1
Consumer preferences
1
Economics of information
1
Forecast
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Fotografie
1
Humor
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Information value
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Informationswert
1
Informationsökonomik
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Konsumentenpräferenzen
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Konsumgütermarketing
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Chae, Boyoun
1
Grant, Susan Jung
1
Hoyer, Wayne D.
1
Inman, J. Jeffrey
1
Janiszewski, Chris A.
1
Kan, Christina
1
Li, Xiuping
1
Lichtenstein, Donald R.
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McAlister, Leigh
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Zhu, Rui Juliet
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
25
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
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Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
2
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
3
Promotion signal: proxy for a price cut?
Inman, J. Jeffrey
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001098522
Saved in:
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