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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes
Boland, Wendy Attaya
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 872-885
Persistent link: https://www.econbiz.de/10009501085
Saved in:
2
Consumer evaluations of hybrid products
Rajagopal, Priyali
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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