The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes
Wendy Attaya Boland; Merrie Brucks; Jesper H. Nielsen
| Year of publication: |
2012
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|---|---|
| Authors: | Boland, Wendy Attaya ; Brucks, Merrie ; Nielsen, Jesper H. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 5, p. 872-885
|
| Subject: | Kaufentscheidung | Purchase decision | Produkt | Product | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501085