How childhood advertising exposure can create biased product evaluations that persist into adulthood
Paul M. Connell; Merrie Brucks; Jesper H. Nielsen
| Year of publication: |
2014
|
|---|---|
| Authors: | Connell, Paul M. ; Brucks, Merrie ; Nielsen, Jesper H. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 119-134
|
| Subject: | Kinder | Children | Zielgruppe | Target group | Werbewirkung | Advertising effects | Gesundheitsrisiko | Health risk | Ernährungsindustrie | Food industry | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380998